Tuesday, August 14, 2012

Writing Articles (Part 11 of 21)

Don't distract readers.

Let's look again at reading two magazines. As you focus on each article, here’s another question to ask: Is there anything that distracts me from a single focus? Less experienced writers tend to provide too much information and thus divert the power of the message.

Once you have a single-focused idea, you can state it in one sentence. Here are examples:

* If you’re considering adoption, here are seven things you need to know.

* People see the patient, but the caregiver becomes invisible.

* I didn't want to forgive Betty, but Betty forgave me.

If I can't reduce an article, scene, or chapter 
into one statement, 
I probably haven't focused.

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